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"A Bold Strategy"

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  As a soldier using education benefits, this article immediately caught my eye. It might surprise people, but marketing has a big role in the military, and it finds its home in recruiting and retention. Recruiter's have to sell the idea of military service to both civilians and current military alike, doing so requires them to appeal to their niches and general market just like any other business or organization.   According to a survey put out by Syracuse University's Institute for Veterans and Military Families asking US troops what made them want to serve, 53% said education benefits. In 2023, only 32% of active duty families still recommended serving (Military Times). Despite increased recruiting, the Army still fell 10% short of its recruiting goals in 2023. This brings us to a Military Times Article written on April 8th, where it is revealed that the Army is considering cutting funding to its Tuition Assistance and Credentialing Assistance programs. The Article calls the
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All about the Jeans Man

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  In this blog, I'm the Jeans man. I'm from Portland Oregon and moved to Corvallis to attend college. When not attending college, I love to spend time with family, hunt, and play videogames. I'm big into Dungeons and Dragons and Warhammer 40k. For work, I serve in the Army National Guard as an infantryman. I love my job, the people I do it with, and over the years it's become a passion of mine. This class is a step in a long journey towards a degree in Business Administration. A degree which will hopefully open many doors when I retire from the Military.  The thing that most fascinates me about marketing is the science behind "selling" things to people, because that skill can be utilized in any line of work. Persuading an employer to hire you is no different than selling someone a box of peanuts. If someone knows how to sell, they don't just open doors, they get doors held open for them! I'm excited to take this course with you all and look forward to
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