"A Bold Strategy"
As a soldier using education benefits, this article immediately caught my eye. It might surprise people, but marketing has a big role in the military, and it finds its home in recruiting and retention. Recruiter's have to sell the idea of military service to both civilians and current military alike, doing so requires them to appeal to their niches and general market just like any other business or organization. According to a survey put out by Syracuse University's Institute for Veterans and Military Families asking US troops what made them want to serve, 53% said education benefits. In 2023, only 32% of active duty families still recommended serving (Military Times). Despite increased recruiting, the Army still fell 10% short of its recruiting goals in 2023. This brings us to a Military Times Article written on April 8th, where it is revealed that the Army is considering cutting funding to its Tuition Assistance and Credentialing Assistance programs. The Article cal...
